Quotes

incremental design

Benefits of the Incremental Design Approach

“Designers are afraid of incremental design but to launch faster you need an incremental vision.”— Katie Dill An incremental vision allows you to deliver the output, in our case design, in small increments to your customer.

More options More problems

More Options, More Problems

“Rule of thumb for UX: More options more problems.” — Scott Belsky Hick’s law states that the more options available for the users, the longer time it will take for them to make a decision. 

Understand User

Understand Your Users

“We tend to be distracted by the voices in our own heads telling us what the design should look like.” — Michael Bierut It’s very natural that when you are designing your product, you feel like a user of your product. You are the …

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seek criticism quote

Do Not Seek Praise, Seek Criticism

“Do not seek praise, seek criticism.”–Paul Arden Everyone loves to be praised for his or her good work. It feels really good when someone appreciates you, your work, or your actions.