Design Process

Confirmation Bias

How to Overcome Confirmation Bias in UX Design?

Confirmation bias is the tendency to look for the information or interpret the information in a way that supports our prior beliefs and opinions. Being a human, this tendency is natural, and it is very common to pay attention to things that match our views and ignore or dislike the piece of information that contradicts our opinions even if it is correct or based on facts.

design is communication

Design is Communication

“True interactivity is not about clicking on icons or downloading files, it’s about encouraging communication.” – Edwin Schlossberg An interactive design needs to be communicative. It should communicate with the user in a way that the user understands it fully …

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