More Options, More Problems

More options More problems

“Rule of thumb for UX: More options more problems.” — Scott Belsky

Hick’s law states that the more options available for the users, the longer time it will take for them to make a decision

Imagine of using an app or a website. When you launch it, you see a list of 7 to 8 possible options to follow. How will you decide what is your intended one?

You will start looking at them one by one. Try to understand the meaning of each option. And then decide about the relevant option and click on it. This whole process of exploring options, understanding them and deciding of clicking an option takes a lot of time.

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