10 Rules of Dashboard Design

10 rules of dashboard design

Why does Dashboard Design matter?

A dashboard is a visual representation of information. Its purpose is to present complex information in an easy to understand format for its users.

A usable dashboard should be:

Clear: A good dashboard clearly displays the required information. When a user looks at the dashboard, he should be able to get the purpose of the dashboard within the first 5 seconds. He does not need to stay there for a few minutes just to understand the purpose of the dashboard.

Meaningful: A usable dashboard contains meaningful information. Meaningful information describes what the designer wants to convey using this dashboard. The story behind the dashboard visuals should be understandable to the user.

Consistent: Great dashboards display information in a consistent format. Consistency needs to be taken care of for its layout, organization, and content.

Simple: A complex dashboard does not fulfill the purpose of its existence which is to present complex information in a simple form. If presenting information visually does not make it simple, then there is an issue with the dashboard design.

Postcards by Designmodo

How to Design a Dashboard?

The most important step towards dashboard design is to know about the audience for whom you are creating the dashboard and what value will it provide to them. Knowing the background and level of their understanding will help you to create a design that is valuable for them.

While knowing your audience, it is necessary to understand that what kind of data the audience is interested to see.

Focusing on the audience needs makes it easier to produce an outcome that they would love to use.

It is a possibility that your audience level varies from level one to the other. This is a challenging point and like any other design project, you can segment your audience and divide the information accordingly as basic and advanced content.

Selecting the correct metrics (KPIs) is another key element in designing a meaningful dashboard for your audience. There are multiple ways to represent a set of information in a dashboard. However, choosing the correct metrics is a key step in designing the usable dashboards.  This also relates to your audience preferences that what kind of information they want to see.

Design dashboard as per needs – use different types of dashboards for different businesses.

Below are a few important rules to consider while designing a dashboard for your audience.

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10 Rules of Dashboard Design

1. Hierarchy

A very common mistake in designing the dashboard is presenting all information as if it is equally important. Use the size and position of content widgets to show the hierarchy of data.

  • Make it clear to the viewer what’s most important by defining information levels.
  • Display more important information on the top left. Move towards the bottom right direction with the information from more to less important level.
  • It is also possible to divide the information into categories and display them in different views.
dashboard design hierarchy bad example
Don’t display key stats at a random place in the dashboard.
dashboard design hierarchy good example
Display key stats or summarized data at a position where it gets user attention at first glance. The top left is the best position to display important information.

2. Simplicity

The real purpose of the dashboard is to present complex information in an understandable and simpler form.

  • Don’t provide a lot of information that would be difficult to absorb for the user.
  • Use fewer columns to display information.
  • Reduce clutter by removing redundant content.
dashboard design simplicity bad example
Presenting a lot of information makes it difficult to scan the dashboard for the user.
dashboard design simplicity good example
Present information in a simple form with fewer columns.

3. Consistency

A dashboard looks better when it is designed using a consistent layout.

  • To make your dashboard easier to read, use similar visualizations and layouts between groups.
  • Put related information closer to each other.
  • Group related content visually.
dashboard design consistency bad example
Presenting different visualizations and layouts make the comparison of data difficult.
dashboard design consistency good example
Using similar visualizations and layouts to display information looks better and also makes comparison easier.
Startup Framework by Designmodo

4. Proximity

Displaying related information together in a dashboard will help the user to understand it quickly.

  • Put related information closer to each other.
  • Don’t scatter related information across the dashboard.
  • Group related content visually.
dashboard design proximity good example
Present related information on the dashboard in visual groups.

5. Alignment

The elements of a dashboard need to align visually to make it a balanced look.

  • Do align dashboard elements with each other to organize better.
  • Try to place dashboard widgets in a Grid view.
  • An unaligned view does not give a good impact to the user.
dashboard design alignment
An unaligned dashboard looks like an incomplete design work.

6.  Whitespace

Whitespace is as necessary to design as air to breathe. It provides a breathing space to the user when he is using your design.

  • Whitespace in the dashboard design appeals to the user when he comes to see the information.
  • Reducing whitespace will overwhelm the user with a cluttered view.
  • Use whitespace to group related information visually.
dashboard design whitespace
Lesser or no whitespace will encourage the user to leave your dashboard soon.

7. Color

Use an effective color scheme to grab the user’s attention and help them go through the information easily.

  • Choose colors carefully to make the content readable.
  • Use maximum contrast to display the visual elements properly over the background.
dashboard design color
Avoid using inefficient gradients and less contrast.

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8. Fonts

Standard fonts are the best fonts to display on a dashboard unless there is a specific need to use other fonts.

  • Use standard fonts as they are easier to read and scan.
  • Unusual and stylish fonts may look good visually but are difficult to understand.
  • Avoid All caps text as it is difficult to read and the human mind takes time to absorb it
  • Use a suitable size and style of font that communicate the information effectively.
dashboard design fonts
Don’t use a font that affects the dashboard readability.

9. Number Formats

Displaying numbers with the more than required level of precision make them difficult to read and understand.

  • Round numbers where necessary as long numbers can confuse the user.
  • Truncate the unnecessary information.
  • Make it easier for the user to compare simple details.
dashboard design numbers bad example
Long numbers are difficult to understand.
dashboard design numbers good example
Data in a compact form looks better and easier to understand.
Slides Framework by Designmodo

10. Labels

Use labels that convey the required information to the user quickly and efficiently.

  • Avoid using rotated labels as they are difficult to read for the user.
  • Use standard abbreviations where possible.
dashboard design labels
Avoid rotated labels.


Dashboards are intended to save time and effort, providing a simpler representation of complex and abstract data. The purpose of a dashboard is to communicate the critical information to your audience in a way they can understand. Make sure to deliver what your audience needs and then they need the information.

Learn More:

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One thought on “10 Rules of Dashboard Design

  1. Very informative article! But I would also add some personalization information. Do not forget that there are different types of users and each of them reads information differently. So, as the article https://gapsystudio.com/blog/how-to-design-a-dashboard-ui/ mentions, it is imperative to provide users with a design that can adapt to individual business needs – it can be so simple, like adding or removing a column, or as complex as adding a new module.


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