SEO practices make it possible to rank your site higher in search results. Providing an engaging user experience results in user satisfaction and retention of your site.
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What UX Factors Impact Your SEO Ranking?
The factors that you consider making your users intact to your site help the search engines rank your site higher in search results.
These factors are:
- Mobile-Friendly Design
- Simple Navigation
- Fast Response
- High-Quality Content
Mobile-Friendly Design
A mobile-friendly design adjusts itself for multiple devices, thus providing a seamless experience everywhere.
Mobile-friendly sites are the best candidates for search engines to rank higher.
Simple Navigation
Simple navigation helps users easily find the required feature.
Your SEO strategy should focus on the simple and clear navigation of your product.
Fast Response
“The probability of bounce increases 32% as page load time Load goes from 1s to 3s.”
A common example of a bad user experience is the slow response of a site.
High-Quality Content
Writing unique and original content should be the focus of the SEO strategy.
“Make pages primarily for users, not for search engines.” Google Quality Guidelines
Summary
UX design is an essential part of SEO strategy and has a strong impact on site ranking.
“Smart design decisions help you to make your users happy, and hence Google too.”
UX World is an approved Educational Partner of the Interaction Design Foundation, the world’s largest UX Design learning community.
Get 3 months of free membership to learn UX Design here!
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