“Don’t find customers for your products, find products for your customers.” – Seth Godin
Being customer-centric means building a business strategy that meets your customers’ needs. In today’s competitive world, it is required to make a wise decision to choose between product-centric and customer-centric approaches.
A product-centric organization focuses on its products and finds customers who can buy them and use them to fulfill their needs. This type of organization highly depends on its products and if one product is not attracting the customers in the market, it needs to bring another product to keep itself alive.
A customer-centric approach requires the organizations to perform market research and identify the needs. Then work on building products and services that can be used to fulfill those needs.
Following this approach, selling the product and service is comparatively easier as the organizations mainly focus on user types and their needs. They identify the customers in the market, understand their needs, and develop solutions to resolve their specific problems.
In this quote, Godin is highlighting the importance of being customer-centric. Instead of building a product and finding customers, first, go to market, identify customers and needs, and then focus on solving those needs. This approach can benefit you in multiple ways:
- Your products and services will focus on current problems in the market and hence attract the relevant users immediately.
- The chances of retaining existing customers are bigger since you can respond instantly to improve your products and cater latest needs. This helps to maintain a long-term relationship with customers.
- Customer-centric organizations take customer feedback and incorporate it into their products. Getting feedback and improving product quality based on feedback is the essence of the human-centric design approach. The result is a great customer experience.
Moving towards a customer-centric approach helps you build an audience that can trust you. However, it takes time for every business to get recognized in the market.
The key to a successful business lies in understanding the market needs, identifying customers’ pain points, and resolving those pain points with the best possible solutions. The customer-centric approach makes it easier to focus on customers and understand them, build products based on their needs, perform customer-centric marketing, and hence result in increased revenue.
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