“Your most unhappy customers are your greatest source of learning.” — Bill Gates
You are designing for your customers. You get their requirements and work hard to meet them. Sometimes your customer becomes very happy to see the outcome. And at times, he does not satisfy with your efforts and you must go to extra miles to achieve the desired results.
Your happy customers are your greatest source of inspiration. They help you to build your good rapport in industry.
What about unhappy customers?
Your unhappy customers are the ones who are giving you opportunity to learn and grow. They point out your weaknesses. They ask you for improvements. They give you tough time. And they help you grow.
There is a need to see such customers as an opportunity for you instead of a problem. You can convert your unhappy customers to a good referral for your business by doing a number of things.
First, listen to their problems. They will like it when they feel you are concerned to resolve their issues.
Second, put your best efforts to solve their problems. Present them a solution. Try best to meet their needs.
Third, always ask them for feedback. Their feedback is much important for you to follow the right track.
Fourth, maintain a good relation with your customer. Earn their trust through your continuous hard work.
Achieving customer satisfaction is not an easy task. The most dangerous thing is that he can damage your repute in industry if he is not happy with your services.
Hence, it is very important to build positive relationship with customer and resolve his complaints as soon as possible.
“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.” Jeff Bezos
SIGN UP to get Free E-Book: UX Design Fundamentals to learn best practices, UX design process, and career advice from expert designers.