“Your most unhappy customers are your greatest source of learning.” — Bill Gates
You are designing for your customers. You get their requirements and work hard to meet them. Sometimes your customers become very happy to see the outcome. At times, they are not satisfied with your efforts and you must go to extra mile to achieve the desired results.
Your happy customers are your greatest source of inspiration. They help you to build a good rapport in the industry.
What about unhappy customers?
Your unhappy customers are the ones who are allowing you to learn and grow. They point out your weaknesses. They ask you for improvements. They give you a tough time. And they help you grow.
There is a need to see such customers as an opportunity for you instead of a problem. You can convert your unhappy customers to a good referral for your business by doing several things.
First, listen to their problems. They will like it when they feel you are concerned to resolve their issues.
Second, put your best efforts into solving their problems. Present them with a solution. Try your best to meet their needs.
Third, always ask them for feedback. Their feedback is very important for you to follow the right track.
Fourth, maintain a good relationship with your customer. Earn their trust through your continuous hard work.
Achieving customer satisfaction is not an easy task. The most dangerous thing is that he can damage your repute in the industry if he is not happy with your services.
Hence, it is very important to build a positive relationship with the customer and resolve his complaints as soon as possible.
“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.” Jeff Bezos
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