Understand User

Understand Your Users

“We tend to be distracted by the voices in our own heads telling us what the design should look like.” — Michael Bierut

It’s very natural that when you are designing your product, you feel like a user of your product. You are the first one who will approve or reject your designs. It is not possible that you sit with your users all the time, design screens, and get their feedback on each draft you create.

Then what is the solution?

Should you listen to your voice and modify your designs as per your likes/dislikes?

You are indeed an expert in designing experiences, but you are not the user of your design.

However, you can behave like your user.


Work closely with your users. It does not mean you have to sit together and start designing, but you need to know your users to the maximum possible extent. Visit their work environment, meet them, talk to them observe them, and see how they behave in certain situations.

Involve your users in your design process and get their feedback continuously to keep yourself on the right track.

Having a complete profile and a clear understanding of your user, it will become easier for you to avoid distractions coming from your mind. You will prefer your user’s needs over your instincts.

“Never try to impose your likes and dislikes on your design. You are not designing for yourself.” Saadia Minhas

Want to Learn UX Design?

Try Interaction Design Foundation. IxDF offers online design courses that cover the entire spectrum of UX design, from foundational to advanced level. As a UX Design World reader, you get 25% off your first year of membership with the IxDF.

Thanks for reading.

Subscribe for more related articles at UX World.

If you have any questions, contact us here: Facebook | YouTube | Twitter Instagram | Linkedin

Leave a Comment

Your email address will not be published. Required fields are marked *