“If a picture is worth 1000 words, a prototype is worth 1000 meetings.” – Tom & David Kelley
The idiom “A picture is worth a thousand words” refers to the notion that a complex idea can be conveyed with a single still image. The same is the case with a prototype. A prototype is a clickable journey of your proposed design.
With a prototype, it becomes easier to convey your concept and user flow to your customer before writing a single line of code. Getting early feedback and making updates in a prototype is more convenient and less costly than making changes in an implemented system.
Design can be finalized to the maximum possible extent before the implementation phase. A prototype cannot cover every aspect of your product, but it helps you finalize the layout and user flow.
Make prototyping part of your design process. A prototype is used to define product enhancements and for pre-sale activities. A well-defined prototype can increase your customer lead generation.
“Without a prototype, it’s only a concept. It can be difficult to get a potential client to commit to the purchase of a concept.”–Steve Upton
A big advantage of prototyping is that if it is right, you will earn the project; if it is wrong, you will learn about things to avoid.
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