The design principles are the rules and guidelines that designers must consider while defining effective and usable experiences. These include Contrast, Hierarchy, Balance, Emphasis, Proportion, Repetition, Unity, and Whitespace.
Following the design principles collectively helps the designers in creating products that purely focus on user satisfaction and hence attain consistent usability goals. These design principles allow designers to define experiences that are familiar to users and fulfill their expectations.
Below is a set of principles of design that need to be considered while designing the user products. Read the detailed article here.
1. Contrast
Creates differences between visual elements on UI to make them stand out.
2. Hierarchy
Defines the importance of content on the screen showing the most important element on the top.
3. Balance
Ensures that the visual weight of UI elements is balanced on the screen.
4. Emphasis
Dominates an object on UI by making its color, size, position or shape different to other objects.
5. Proportion
Relates the objects by size, like making the most important object the largest by maintaining the overall balance.
6. Repetition
Defines the recurrence of design elements in a pattern based on color, size or shape.
7. Unity
Ensures the harmony in UI elements to give a look of one interface based on size, shape or color.
8. Whitespace
Reduces clutter on UI by placing everything at its proper location and not overwhelming the user.
To learn more about these principles of design, read the detailed article here.
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