Every Click is An Opportunity to Lose Prospects

Click and Navigate

“Every click is an opportunity to lose prospects.”— Bryan Eisenberg

Clicking in a site, app, or product is a way to navigate between multiple views. By clicking on available UI elements, the users interact with your product and move from one page to the other to perform their desired tasks.

Navigation is a crucial part of user experience design as the user flows cannot be completed without navigating through different views and pages. I must say,

“Every click is an opportunity to lose prospects, and at the same time, every click is an opportunity to move closer to your goal.”

This means that designing an efficient navigation technique for your product will help you achieve your usability goals and will enhance user satisfaction. Few rules mentioned below will help you define an efficient navigation technique for your product.


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Clear interactions

Make interactions clear for your user by providing easy to understand UI options. Make sure that clickable links and images are prominent on the interface and users can easily differentiate them from the rest of the controls and options. The interaction points on a page should be clearly visible when the user comes to use your product.

Consistent behavior

Follow consistency to provide navigation options. Clicking on different menu options should respond in a similar way. Clicking on UI elements should not surprise the users by displaying a unique interaction each time. It will difficult to remember for your users and will frustrate them.

Meaningful labels

Use meaningful and understandable UI labels that users can follow to move through the pages. The UI labels must be clear and precise so that the user can click on them with confidence and go to the right option in your product.

Flat hierarchy

Try to limit the number of levels the user can navigate through clicking an option. Deeper levels will confuse the user and make it harder to remember the context where he is coming from.

Multi-device support

While defining the clicks and interactions, consider multiple devices and adjust the behavior accordingly. It may not be possible to provide similar interactions on the web as well as mobile.

If you follow these basic rules of navigation, the clicking through different pages of your product will move the user closer to their goals, instead of losing their prospects.


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