“Asking users to adopt new behaviors or even modify their existing behaviors is very, very hard.” — Khoi Vinh
Change is difficult to accept, but is always for good.
When users continuously use a product, they become comfortable with it, although it might have several shortcomings. They do not want to change the way they are working on the product.
So, how to define new behaviors or make changes that are easier for users to accept?
There can be two approaches.
The first way is to get user feedback on your existing product, what they like from it, what they don’t like, what they want more and what are their expectations.
This will help you to think about future updates that you should make to your product. It means keeping the user’s needs and expectations in front will help you better design your product.
A bit difficult approach?
Yes, but still very exciting.
You can try some innovative ideas that the user is not expecting, but when he uses it, he gets a pleasant experience.
This approach requires a lot of experimentation because it is not possible you build something new and people start thinking in the same way. You need to make things visible and transparent so that users can easily adopt them.
Many successful product examples go towards innovation and people feel much excited while using their new features.
Twitter and Instagram are two famous names that are continuously attracting their users with new appealing features. They are adding more fun for users when they are performing simple actions on apps.
“You can choose to fights against users’ instincts and habits, or you can use them to your advantage.”–Tim Rotolo
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