usability principles

Usability: A key part of design process

“Usability is not a quality that can be spread out to cover a poor design like a layer of peanut butter.” — Clayton H Lewis

What is usability?

Usability is the ease of use by which users can work on a product to achieve their goals in an efficient and effective way. It is a measure of user satisfaction when they are using a product.

Let’s see how usability can be measured and achieved.

Components of usability

As defined by Jakob Nielsen, usability is defined by 5 components:

Learnability

A usable product is easy to learn. In this busy and competitive world, no one has time to use a product that is difficult to understand.

Ease of use is the first important thing that a user feels in a product, so it needs to be a priority while making design decisions.

Efficiency

An efficient product is one that makes it easier for a user to perform his tasks quickly and effectively. If this factor is missing in design, a beautifully designed product will also lose the trust of its users.

Keeping the user’s goal in mind in the design stage helps to achieve this component.

Memorability

A good product is one that does not require the user to memorize it. Instead, users should be able to go through the layout and flow easily whenever they come to use the product.

A design should meet human psychological behavior and expectations so that they may not put extra effort into remembering its details.

Error Tolerance

A product’s usability can easily be measured by the way its response to human errors. A usable product tries to resolve errors seamlessly.

If an error requires the user’s input, then the design should handle it gracefully by providing meaningful and polite error messages. This principle also needs to consider during each stage of the design process.

Satisfaction

This usability component requires providing a pleasant and satisfactory user experience. If a user comes to use a product, he should be able to accomplish his goals in a way that he wants to come back again to the same product.

Making user satisfaction a priority in the design process helps to build a good relationship between the user and the product.

What will happen if a product is not usable?

See what can be the results when we ignore usability components in our design process.

  • It is difficult to learn the product.
  • There are chances of more errors, and hence more error handling needs to be done in designing the product.
  • Since it is a difficult-to-use product, it requires more cost to provide support to users.
  • The trust of users is lost if they get unexpected behavior from the product.
  • Making changes on user demand becomes expensive since the product is not flexible.

How to ensure usability?

The two most important ways to ensure product usability are:

1. Make it part of the design process

Usability is a factor that should be made part of the design process from the beginning. It is not a decorative thing that can be applied after creating an ordinary design.

It should be taken care of at each stage of the design process from requirement analysis to implementation and testing.

2. Perform usability testing

To ensure sure usability of a product, usability testing can be performed at various stages of design.

A usability test is conducted on paper prototypes and sketches to verify initial design ideas. Usability testing can also be done when the design is completed before going towards implementation. Prototypes can be used for this purpose. Testing of a complete product is also possible after it is created.

There are many tools and techniques that help to get user feedback at any design stage.

So what is concluded?

This analysis makes obvious the importance of usability in a product’s life cycle. If a product is not usable for its users, then the chances of its failure are high. Usability is an essential factor that plays a vital role in the success of a product.

“A usable product is one that benefits its users and meets the business objective of its creator. “

Each component of usability needs to be part of the design process.

It is not a thing that can be injected into a poor design to convert it into a usable experience overnight. It requires days and nights of effort to make a product usable while creating it.

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