With the latest trends of UI, UX as well as technology it is essential to keep your product up to date. For this purpose, the redesign of the product experience is an important consideration that you should take care of.
The UX redesign involves redesigning your product in terms of experience, visual interface, and feature set. The UX redesign helps to improve your product experience in multiple ways.
It can help to enhance customer experience, improve your sales, enrich your product feature set, the addition of new user personas, and many others.
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Why UX Redesign is Needed?
A UX redesign is needed either to make improvements to your existing feature set:
- Outdated UI/UX trends
- Low product usage
- Flaws in user experience
- Use of obsolete technology
or,
if you are going to provide additional feature-set by:
- incorporating new personas
- considering additional device support
- revising the branding design
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How to Perform UX Redesign?
The process involves the following stages:
- Find your objective: why do you need a redesign?
- Conduct usability testing: test the existing product with users and generate results
- Identify improvements: identify areas that require revamping
- Perform competitive analysis: explore competitive products to see how they are improving
- Redesign: based on previous steps, redesign your product
- Test: test your new design with users and re-iterate
Conclusion
UX redesign requires proper planning and implementation of the process. To conduct a successful redesign, the following points need to be considered.
- Clearly understand the objective of the redesign and the results you want to achieve.
- Know about the pain points of existing products and users.
- Analyze the competitive products and market trends.
- Follow the design process.
- Involve users in the process and get early feedback.
Read the complete article here.
UX World is an approved Educational Partner of the Interaction Design Foundation, the world’s largest UX Design learning community.
Get 3 months of free membership to learn UX Design here!
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