Design Decision without Customer contact

Make Design Decisions Along with Your Customer

Last Updated on December 3, 2024 by UX World

“I get very uncomfortable when someone makes design decisions without customer contact.” – Dan Ritzenthaler

Make your customer part of your design process. Meet them, understand their requirements, and involve them in your discussions, ideas, and decisions.

This helps you understand their needs, how they work, and even how they think, making it easier for you to create a desirable product for them. Getting customer feedback and using it to improve your products is the way to move forward.

“You are not designing for yourself, but you are designing for someone else who has put his trust in you.”

Building a good relationship with your customers is important as this is the only way to keep them loyal to you and your business.


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