UX World

More options More problems

More Options, More Problems

“Rule of thumb for UX: More options more problems.” — Scott Belsky Hick’s law states that the more options available for the users, the longer time it will take for them to make a decision. 

Understand User

Understand Your Users

“We tend to be distracted by the voices in our own heads telling us what the design should look like.” — Michael Bierut It’s very natural that when you are designing your product, you feel like a user of your product. You are the …

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