Confirmation Bias and UX Design

Confirmation Bias

How to Overcome Confirmation Bias in UX Design?

Confirmation bias is the tendency to look for the information or interpret the information in a way that supports our prior beliefs and opinions. Being a human, this tendency is natural, and it is very common to pay attention to things that match our views and ignore or dislike the piece of information that contradicts our opinions even if it is correct or based on facts.