6 Ways to Overcome Confirmation Bias in UX Design
Confirmation bias can be avoided by following the given practices and designing products that serve the users to achieve their goals.
Confirmation bias can be avoided by following the given practices and designing products that serve the users to achieve their goals.
Confirmation bias is the tendency to look for the information or interpret the information in a way that supports our prior beliefs and opinions. Being a human, this tendency is natural, and it is very common to pay attention to things that match our views and ignore or dislike the piece of information that contradicts our opinions even if it is correct or based on facts.